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11:TheCreativeCommonsWebsiteisagreatplacetolearnmoreaboutIPinthedigitalage. Theireffortshavethusfarresultedinthecreationofthreelicensingoptionsun- dertheCreativeCommonsthatextendcopyright.Thelicensesclarifytoanyoneinterestedinyourmaterialshowyou dlikeyourcontenttreated. Thethreelicensesallowyoutoextendacopyrighttosomeoneelsewiththefol- lowingextensions: Availableforalluse,includingcommercialuse Availablefornoncommercialuse,providedthatattributionismade NotavailableforuseLicensesfromCreativeCommonsaregrowinginpopularitylargelybecauseofWeblogsandthedesireofWeblogauthorstoaggregattheircontenteffectively. AnextensionofcopyrighttoothersviaCreativeCommonsmakesitveryclearhowaworkcanbedisseminated ornot astheauthorseesfit. noteTheCreativeCommonsWebsite,atwww.creativecommons.org/, Secret#77:ProtectingIntellectualPropertywithTrademarksTrademarksareanyword,name,symbol,ordeviceusedinthetradeofgoods.Webdesignersanddevelopersneedtopursuetrademarksoftheirlogosandcompanynames,andencouragetheirclientstodosoaswell.
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CopyrightintheUnitedStatescoversanyoriginalworkofanauthor.Examplesincludethefollowing: Literature,includingfiction,nonfiction,stageplays,screenplays,Weblogentries,andoriginalcopyforWebsites Music,includingcompositions,songlyrics,andrecordings Artandcraftworkssuchaspottery,painting,andsculptureWorksareconsideredcopyrightedthemomenttheyarecreated youdonothavetoregisteracopyrighttoowntherightsanddisplaythecopyrightsymbol.Ofcourse, registeringthecopyrightprovidesyouwithmoreformalandexplicitprotection, soit sagoodidea. YouneedtodoafewthingsasaWebprofessionalwhenitcomestocopyright: Determinethecopyrightholder.Isthecontentalreadycopyrightedbytheclient?Typically,clientsdoretaintherightstotheirworkanditisquestionableethicstotryandowntheirproperty.Ifyourclienthasn tcopyrightedtheirWebsitecontent,encouragethemandassistthemindoingso. Ifyoucreatedtheworkforyourself,besuretoregisterthecopyrighttoprotectthework. Displaythecopyrightsymbolappropriately.MostWebsitescarrythecopyrightattheverybottom,oftenlinkedtomoredetailedinformationaboutthecontentrightsforthesite. noteTheU.S.Copyrightofficehasgreatresources,includinglinkstoregistrationformsforformalcopyrightregistration,atwww.copyright.gov/. CopyrightinformationfortheUnitedKingdomisavailablethroughTheUKPatentOffice,atwww.patent.gov.uk/copy/. TheCanadianIPOfficecanbefoundathttp://strategis.ic.sc-mrksv/cipo/welcome/welcom-e.html. Whataboutusingothers materials?Ifaworkiscopyrighted,usinganysignificantamountoftheworkisillegalwithoutpermission.Youshouldalwaystrytoobtainpermissionforthereuseofcopyrightedmaterials. Mostreaderswillhaveheardtheterm fairuse .Thisisanarrowwindowintotheuseofcopyrightedmaterials.Fairuseexamplesincludethefollowing: Quotations(lengthislimited,andthequotemustbefullyattributed) Parodies Photocopiesfornonprofitandeducationaluseonly HomecopyingoftelevisionprogramsGettingpermissiontouseotherpeople smaterialsisstillthebestsafetynet.pleaseseeanattorneywhospecializesinIP. Secret#76:ExtendingCopyrightwithCreativeCommonsCreativeCommonsisagroupofattorneysandinterestedpartieswhoareinterestedinre-examiningtheoriginalvisionofIPthatthefoundingfathershadwiththehopeofofferingextensionstoalloweasiersharingofpropertywithoutviolrefertoFigure5-11).
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Secret#74:AvoidingProblemGrammarWhiledefiningastyleguideandstickingtoitcancutdownongrammar-someverycommongrammarproblemsareunavoidable.Atsomepoint, you veprobablytyped your whenyou vemeant you re or affect whenyoumeant effect. Havingafewgoodgrammarbooksforyourlanguageonhandcanbehelpful.CheckthosementionedinthischapterandinAppendixC, HelpfulReading,WebSites,andResources. noteForcommongrammarannoyancesinEnglish,see CommonErrorsinEnglish atwww.wsu.edu/~brians/errors/index.html. Anotherinterestingtopicishowtowritewithoutbiastowardgender,race,icalability.TheAmericanPsychologicalAssociation(APA)haspublishedsomeexcellentstyleguidelinesinthisarea.Ihighlyrecommendreadingtheseguide- linesandmakingthemavailabletoanyonewithwhomyouwillbedevelopingsitecontent. RemovingBiasinLanguage:Disabilities, www.apastyle.org/disabilities.html. RemovingBiasinLanguage:Sexuality, www.apastyle.org/sexuality.html. RemovingBiasinLanguage:RaceandEthnicity, www.apastyle.org/race.html. Secret#75:UnderstandCopyright! TherearethreemainbranchesintraditionalIPlaw:copyright,trademark,Webdesignersanddeveloperswoulddowelltohaveapracticalun- derstandingoftheseissues,andcopyrightisthemostimportantwithwhichtobegin. noteThespiritofU.S.Copyright andallIPlawforthatmatter existsforanintriguingreason.Itismeanttoplacebalancebetweentheartistandthepublicvalueofawork.ThefoundingfatherssuggestedthatneitherthecreatornorthepublicshouldgainallthebenefitsofanypieceofIP.theoriginalcopyrightlawsweredesignedtoprotectyouforonly14years,withtheoptiontorenewforanadditional14.Afterthattime, yourworkisenteredintothepublicdomain,allowingthepublictobuilduponandinnovateonit.Timeshavechanged,ofcourse,andatthetimeofthiswriting,acopyrightcanlastupto70yearsafterthedeathofthecreator.
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Avoidstackingheaders.Alwayshavetextbetweenheaders.Thepurposeofheadersistoseparatetextintodiscernablesections. Useclearlanguage.Writersarealwayswonderingwhytheireditorsarechangingthetitlesthewriterhassopainstakinglycrafted.I vecometolearnthatthereasoniswhileI mtryingtobewittyorcleverwithmytitles,I mnottellingthereaderwhatthecontentisabout. Clearuseoflanguagewithinheadersis,aswithanyothertext, imperative. crossrefTolearnhowtostructureheadersusingHTML,seeChapter6, CraftingPageswithHTML. Secret#73:ApplyingStyleStandardsInChapter3youreadaboutthedefiningofstylestandardsandcreationofastyleguideforagivensite.Youlearnedthatstyleguideshelpwiththesitedevelop- mentprocessinawiderangeofapplications:code,visualdesign,and,ofcourse, content. ManyissuesmustbeconfrontedwhendeterminingstyleguidelinesforyourtextontheWeb.UsingatraditionalstyleguidesuchasStrunk&Whiteishelpful,relatedissues,suchasthefollowing: Caseandtitling.Traditional title casehasbeenmodifiedstyle-Pickacaseconventionandsticktoit. Punctuation.Determineapunctuationstyle,particularlyintermsofhyperlinksandlistitems.Typically,placingpunctuationafterhyperlinksisadvisable.Usingperiodsafterlistitemsisadebatedtopic,butagain,choosewhatworksinyourbestjudgment,andthenstickwithit. Avoidadditionalspacesinhyperlinks.Thiswillhelpkeeplinkscontainedtothetextthat ssupposedtobelinked,ratherthanadditionalspace. Determinewhichspecialcharactersaretobeused.Certaingrammaticalelements,suchasquotes,symbols,hyphens,emdashes,andsoforthrequirespecialcharacters.Alsoreferredtoascharacterentities,Figuringoutwhatyou regoingtouseandnotuseaheadoftimewillhelpanyoneworkingwithcopybemoreefficientinapplyingthesite sstylestandardnoteTheUSDepartmentofHousingandUrbanDevelopment(HUD),atwww.hud.gov/library/bookshelf15/policies/standard.haspublishedaninterestingstyleguidethatcanbothserveasamodelandprovideadditionalinformationoncontent-relatedstandards. Toreadmoreabouttraditionalgrammarstyle,seeTheElementsofStyleatwww.bartleby.com/141/.
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crossrefYou llbeworkingwithlistsagreatdealinthisbook.Herearesomecross-referencesforyourlist-learningpleasure. LearnaboutusinglistsforstructureinChapter6, CraftingPageswithHTML andthecorrectprocessfornestinglistsinXHTMLinChapter7, MovingAheadwithXHTML. Listsareanextremelypopularwayofcreatingvisuallyrichyetaccessibleandinteroperablenavigation.SeeChapter8, StyleTipsforTypeandDesign. Secret#72:UsingHeadersMeaningfullyHeadershavebeenusedasameansofhierarchicallyorganizingwrittenideasforcenturies.However,thewayheadersaresupposedtobeused bothinwritingandstructurallywithinmarkup isonlyrecentlycomingintowidespreadunder- standingforthosepeopleworkingwithmarkup. AsanyreaderevensomewhatfamiliarwithHTMLknows,headermarkupconsistsofan h followedbyanumericvalue,andtherearesixvalues,h1 h6.withh1beingboldandlargeandh6beingboldbutquitesmall;thisvisualrepresentationisuptothebrowsermanufacturertoimplement. HTMLspecificationsarenotconcernedwithvisualpresentationperse.Insteadofpresentation,markupisconcernedwiththemeaningoftheelements.h1,isn taboutbeingboldandlarge.It saboutbeingthemostsignificantheadingonthepage. Structurallyspeaking,thinkaboutthetextinthischapter.There sachapterheader thatwouldbeaheaderlevel1.Then,youhavesubheads,whichwouldbeheaderlevel2,andsoon.Becausethisbookhasstyleapplied,therearespe- cialtyheaders,suchastheheaderstyleusedforeachsecret.UsingCSS,h6levelheadersandstylethemwiththesamefinesse. Followthesetipswhenusingheaders: Reserveh1headersforthemostsignificantheaderonthepage.Somewhoarguetheissueclaimthatit ssimplymoresemanticallycorrecttoonlyhaveoneinstanceofanh1.Therearealsoconcernsthatbecausemanysearchengineslookath1sforcataloguingpurposes,intentionalmisuseofh1shasbecomepopular. Avoid widowed headers.Withtheexceptionofh1,youshouldhaveatleasttwosubheadsforeachsection.Thisisaclassicconcerninmakinginformationbalancedandreadableandhasbecomeconventionalinprint.Whileyoucandeviatefromthenorm,typicallyyourcontentwillbemoreunderstandablewhenbrokenupintosensiblesections.
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Figure5-10:Displayingproductfeaturesisanexcellentuseoftables. Withastrongdatabaseattachedtoanyoftheseexamples,theintegrationofcontentandtechnologybecomesclear. noteAgoodintroductiontousingtablesfordatacanbefoundathttp://markl.f2o.org/tutorial/tables/Advanced-Tables.html. Secret#71:UsingListstoSimplifyIdeasFromacontentstandpoint,listsareextremelyuseful especiallyunorderedlists, whichachievethefollowing: Assistthecontentwriterinhisorhergoalstoimprovepace Keepinformationchunked Ensureclearcommunicationofideas BreakupthevisualspaceforimprovedreadabilityOrderedlistsareveryhelpfulincertaincases,especiallyifyou regivingdirections, asinthefollowingexample: 1.Takethisbook. 2.Closeit. 3.Gohaveacoffeeand/ortakeawalk.
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8:Tablesareanexcellentwaytoformatfinancialcontent. Figure5-9:Calendarsarefamiliarconstructsandusefulinthedisplayofdate-relatedcontent.I veturnedthebordersonsoyoucanseethetablestructureofthecalendaritself. Producttrackingorfeaturecomparisons.Manycommercecompaniesusetablestoreflectproductstatus,availability,pricing,tracking,asshowninFigure5-10).
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Secret#69:RemovingExtraneousInformationWhileitseemskindofobvious,removinginformationnotcriticaltocommunicationcancomeinhandywhenwritingoreditingtextfortheWeb.Thisrelatesbacktotheideaofchunkinginformation.Onceyou vegotthechunks,youcanlookalittlemorecloselyatthetextandseeifthere sanythingyoucangetridof,orifyoucanrewritetheparagraphtobeleanerandmeaner. Considerthefollowing chunked paragraphfromtheearlierexample. Theriverflowsyearroundnowthatthepumpsareoutoftheground,andwehopethattheflowwillcontinuetoincreaseandbenefitseveralmilesoftheriverdown- streamaswell. Anylanguagethatdoesn trelatetotheheartofthediscussion,isinasomewhatconfusingorder,oraddsextraneousdetailcanberemoved. Nowthatthepumpshavebeenremoved,theriverflowsyearround.Hopefully,Ireducedtheparagraphbysevenwords,improveditspace,andmadeitsmainideamoreprominent. InthecaseofwritingfortheWeb,lessisalmostalwaysmore. Secret#70:UsingTablestoOrganizeDataAlongwithchunking,it simportanttotakeadvantageofthevariousmeansofformattingavailablewithHTML.HTMLtablesoffersomerichfeaturesfororga- nizingdata.AddCascadingStyleSheets(CSS)tothemixforstyleandyoucancomeupwithterrifictablesforyourinformationthatalsobreakupthemonotonyoftoomuchtextbyaddingcolorandspace TableshaveastormyhistoryontheWeb.TheywereintroducedtoHTMLasameansforscientistsandresearcherstoadequatelymanagetabulardata.theonlywaytoaccomplishcolumnarlayoutswastousepreformat- tedtextandpainstakinglyfigureouthowmanyspacesbelongedbetweeneachentry. Later,tablesbecamethegridsystemuponwhichmostWebsitesthroughthe1990sandintotheearlypartofthiscenturywerebuilt.However,usingtablesforlayouthasmanysignificantproblems,soamovetoCSSforlayouthasbecomethepopularcry.Despitetheunpopularityoftables,theyarestillwonderfulandnecessarytodoexactlywhattheyweredevelopedtodo:organizecontent. Someofthecontentyoucansuccessfullyinputintowell-designedtablesincludesthefollowing: Financialinformation.Manycompaniesandorganizations(especiallybanks)usetablestodisplayfinancialdata(refertoFigure5-8). Calendar-basedinformation.TablesareanaturalchoicetodesignacalendarlayoutfortheWeb(seeFigure5-9).
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Weblognewslet- ters,books,andpresentationshavehelpedWebdesignerscreateconvincingcopy(seeFigure5-7). Figure5-7:NickUsborne sWebsiteprovidesexcellentresourcesforindividualspreparingcontentfortheWeb. Usbornesuggeststhreestepstohelpimprovethepaceofyourtext: Besurethelanguagefitsthevoiceappropriatetoyoursite.Ifthepaceistooquickonaserioussite,itcancomeacrossasinsincere.Conversely, ifyouhaveasitethatrequiresanactive,spiritedvoice,pacingthevoicetooslowlycanbedetrimental. Fitthepacetothepurpose.Aprivacypolicyshouldn tbewritteninashort,sharp,hipfashionjustasacommerce-orientedsiteshouldavoidlongdescriptionsonanypageswhereabuyingdecisioncouldbemade. Youcanalwayshaveadditionalinformationonaproductlocatedelsewhereonthesite,ordownloadableinPDFformat.Thisway,whichisimportant, buttheydoitattheirdiscretioninsteadofbecomingimpatientreadingthroughinformationjusttogettothepurchaseprocess. Varythepace.Nomatteryouraudienceoryourgoal,keepingafastpaceorslowpacethroughoutthelanguageofanentiresiteisgoingtocausefatigueandboredomformanyofyourvisitors.Youcanvarypacebyfollowingthesimpletechniqueshownintheprecedingexample. noteYoucanvisitNickUsborneatwww.nickusborne.com/.
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Figure5-6:Chunkingtextaddswhitespaceandmakesiteasiertoreadonscreen. Iamplanningadriveouttherethisweekend,totakesomepicturesoftherustyoldirrigationpumpsstackedupintheshed,andgivethekidsachancetomessaroundwithdrivingastickshift superfarmroadstodriveon. TheruleofthumbwithparagraphwritingontheWebistochunkalltexttoitsmostessentialideas.Sometimesthismeansaparagraphisgoingtocontainfragments,orhavelessthantherecommendedfoursentences.Itdoesn tmatterhowshorttheparagraphgets itmattersthatitscontentremainsmeaningfulandclear. Secret#68:VaryingPaceIfyou regoingtohavealotofinformationonyoursite,keepinmindthatalongwithvoiceandchunking,thepaceofyourlanguageisgoingtoinfluenceyourvisitors. Acatalogdescriptioncanreadataslowpace. The Leatherman styleofshoesismadeofhighqualityleatherformaximumcomfort,fit,andstyle.Theseshoesareperfectforthecasualgentlemanandwearwellfromadayattheofficetoaneveningonthetown. Topickupthepace,simplyshortenthesentences,usefragments,andaddsomeenergy. You reaguyonthego.Fromtheofficetoanightout,chooseLeatherman!
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