Archive for July, 2007

Graphic web design - Workwithrelevantteammemberstogetaholdoftheprobleminatimelyandsensiblefashionwithoutsacrificingimportanttasks. Consideraddingresources(humanortechnical)ifyoubelievedoingsowillassistthescopecreepratherthanaddingconcerns. Ifasituationbecomesseeminglyunmanageable,considerbringinginanexternalmanagerormoderatortohelpsolveproblems. TherearestillsomanyemergingfactorsinWebdesignanddevelopmentthatit shardtoidentifyriskswithinWebprojects.Thebestprojectmanagersdoeverythingwithintheirknowledgeandskillbasetopreventscopecreep,butthecostofqualitymustalwaysbemeasuredagainstthetimeandmoneyfactors,too. tipCareforyourteammembers!Oneofthebestwaystoavoidscopecreepistoavoidburningoutyourteams.Takingeveryoneoutoftheofficeanddoingfunactivitiescanlightenuptheemotionalloadandactuallyassistinmoreproductiveteammembers,andinturn,resultinabetterqualityproject. SummaryProjectmanagementhasbeenaroundsincethebeginningofhumantime.learnedtocookit,preserveit,andeventuallyfarm,sell,keritprovidesaperfectmetaphor:Peoplenaturallyfigureoutneedsandcreateorganizationalstructurestogowiththoseneeds. Webprojectmanagementisstillinanascentform,largelyduetotheissuesraisedatthebeginningofthischapter.However,withalittleofthatnaturalinstinctandalotoflookingatotherprojects bothWebandotherwise thesavvyprojectmanagerorprojectteammemberwillbeabletofindhelpfulandeveninnovativewaystodealwiththeuniquemanagementconcernstodaysWebprofessionalmustface.

Tuesday, July 31st, 2007

Workwithrelevantteammemberstogetaholdoftheprobleminatimelyandsensiblefashionwithoutsacrificingimportanttasks. Consideraddingresources(humanortechnical)ifyoubelievedoingsowillassistthescopecreepratherthanaddingconcerns. Ifasituationbecomesseeminglyunmanageable,considerbringinginanexternalmanagerormoderatortohelpsolveproblems. TherearestillsomanyemergingfactorsinWebdesignanddevelopmentthatit shardtoidentifyriskswithinWebprojects.Thebestprojectmanagersdoeverythingwithintheirknowledgeandskillbasetopreventscopecreep,butthecostofqualitymustalwaysbemeasuredagainstthetimeandmoneyfactors,too. tipCareforyourteammembers!Oneofthebestwaystoavoidscopecreepistoavoidburningoutyourteams.Takingeveryoneoutoftheofficeanddoingfunactivitiescanlightenuptheemotionalloadandactuallyassistinmoreproductiveteammembers,andinturn,resultinabetterqualityproject. SummaryProjectmanagementhasbeenaroundsincethebeginningofhumantime.learnedtocookit,preserveit,andeventuallyfarm,sell,keritprovidesaperfectmetaphor:Peoplenaturallyfigureoutneedsandcreateorganizationalstructurestogowiththoseneeds. Webprojectmanagementisstillinanascentform,largelyduetotheissuesraisedatthebeginningofthischapter.However,withalittleofthatnaturalinstinctandalotoflookingatotherprojects bothWebandotherwise thesavvyprojectmanagerorprojectteammemberwillbeabletofindhelpfulandeveninnovativewaystodealwiththeuniquemanagementconcernstodaysWebprofessionalmustface.
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tofeelapersonalrelationshipwiththesuccessofaprojecthelpstheindividualtobeathisorherbest,whichinturnresultsinabetterproject. Ifyoudodecidetoencouragecollaboration,it sessentialtoworkthosebrainstorm- (Web server application) ingmeetingsintotheprojectworkflow,andfortheprojectmanagertotakeastrongbutdiplomaticapproach. Youcanfindsomeveryhelpfulresourcesonlinetoaidyouinorganizingandrunningmeetingsmoreeffectively(seeFigure2-2foroneexample). Figure2-2:Wantsomehelpmanagingmeetingseffectively?SeeEffectiveMeetings.com. Secret#36:ManagingScopeCreepScopecreepistheslippingofyourprojectfromtheschedulethatyoubuilt.you lladdtimetotheproject,butthisisalways,alwaysalastresort. Ofcourse,scopecreepoccursfrequently,evenwithverygoodmanagersandteamsatthehelm. noteExtremeProgramming,alsoknownasXP,isaprojectmanagementprocessintheprogrammingworldthathasbeenespeciallycreatedforrisk-

Tuesday, July 31st, 2007

tofeelapersonalrelationshipwiththesuccessofaprojecthelpstheindividualtobeathisorherbest,whichinturnresultsinabetterproject. Ifyoudodecidetoencouragecollaboration,it sessentialtoworkthosebrainstorm- ingmeetingsintotheprojectworkflow,andfortheprojectmanagertotakeastrongbutdiplomaticapproach. Youcanfindsomeveryhelpfulresourcesonlinetoaidyouinorganizingandrunningmeetingsmoreeffectively(seeFigure2-2foroneexample). Figure2-2:Wantsomehelpmanagingmeetingseffectively?SeeEffectiveMeetings.com. Secret#36:ManagingScopeCreepScopecreepistheslippingofyourprojectfromtheschedulethatyoubuilt.you lladdtimetotheproject,butthisisalways,alwaysalastresort. Ofcourse,scopecreepoccursfrequently,evenwithverygoodmanagersandteamsatthehelm. noteExtremeProgramming,alsoknownasXP,isaprojectmanagementprocessintheprogrammingworldthathasbeenespeciallycreatedforrisk- orientedprojects.FormoreinformationonXP,seewww.extremeprogramming.org/. Sowhatdoyoudoifyouseedatesslippingaway?Sitdownandreevaluate. Isolatetheproblem(s).
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Free web hosts - thislikelymeansgettingsecondarystakeholdersignoffforpartoftheproject,andprimarystake- holdersignoffatleastafewtimesduringtheprocess. tipIfyou rehavingdifficultygettingsignofffromastakeholder,rememberthattimeandmoneyarealwaysdealmakersorbreakers.Showthestakeholderhowyouaresavingtimeormoney,ortheworstcasescenario:letthemknowthatwithoutsignoff,theprojectcouldbedelayedorcausebudgetproblems. Secret#35:EncouragingCollaborationAsmentionedearlier,someexpertsbelievethatencouragingcollaborationisn taverygoodidea.Theargumentisthis:Ifdisparatepersonalitiesareallowedtocollaborate,itwilltakefarmoretimetoreachthegoal. Whilethisisoftentrue,andyouruniqueprojectsituationswilldictatehowmuchorhowlittlecollaborativeeffortscanbebuilt-intotheproject,thehighlyeffectiveprojectmanagershouldeasilybeabletoincludebrainstormingsessionsintheprojecttimeline. Withoutcollaboration,awiderangeofproblemscanoccur.It sessentialtofigureoutagoodstrategyforencouragingeffective,collaborativemeetings. Sometipsforrunningeffectivecollaborativemeetingsincludethefollowing: Setaspecificgoalforthemeeting,suchas Bytheendofthismeeting,

Monday, July 30th, 2007

thislikelymeansgettingsecondarystakeholdersignoffforpartoftheproject,andprimarystake- holdersignoffatleastafewtimesduringtheprocess. tipIfyou rehavingdifficultygettingsignofffromastakeholder,rememberthattimeandmoneyarealwaysdealmakersorbreakers.Showthestakeholderhowyouaresavingtimeormoney,ortheworstcasescenario:letthemknowthatwithoutsignoff,theprojectcouldbedelayedorcausebudgetproblems. Secret#35:EncouragingCollaborationAsmentionedearlier,someexpertsbelievethatencouragingcollaborationisn taverygoodidea.Theargumentisthis:Ifdisparatepersonalitiesareallowedtocollaborate,itwilltakefarmoretimetoreachthegoal. Whilethisisoftentrue,andyouruniqueprojectsituationswilldictatehowmuchorhowlittlecollaborativeeffortscanbebuilt-intotheproject,thehighlyeffectiveprojectmanagershouldeasilybeabletoincludebrainstormingsessionsintheprojecttimeline. Withoutcollaboration,awiderangeofproblemscanoccur.It sessentialtofigureoutagoodstrategyforencouragingeffective,collaborativemeetings. Sometipsforrunningeffectivecollaborativemeetingsincludethefollowing: Setaspecificgoalforthemeeting,suchas Bytheendofthismeeting, we lldeterminewhichbrowserstheWebsitemustsupport. Makesureeveryonegetsanagendapriortothemeeting,outliningthetopics,goals,andstartandendtimes. Askattendeestoprepareforthemeetinginadvance.ThedesignercouldbeaskedtoprovidemockupsofhowthesitewilllookinavarietyofWebbrowsers;theserveradministratorcouldbeaskedtocollectlogdatashowingbrowsersusingacurrent(orsimilar)projectsite;andthemarketingpersoncouldbringindemographicinformationofthecurrentandprojectedsitevisitorbase. Allottimeforeachindividualtodiscusshisorhermaterials,foropendiscussion,andforclosingthemeeting. Alwayswalkawayfromameetingwithaspecificaction/resultsitem, suchas TeamdeterminedthatbackwardcompatibilitywithNetscape4.xbrowsersisnotrelevanttoouraudience.However,sinceitissimpleenoughtoatleastprovidereadablecontenttotheseusers,wewillincorporatethosepracticesintotheproject. tipPerhapsthewisestadviceI veeverheardregardingmeetingsisthis:don thaveone.Thismeansthatprojectmanagersneedtonotonlywriteeffectiveschedules,butalsobeflexibleenoughtodecidewhenameetingisneeded ornotneededasthecasemaybe. Tomanageateamefficiently(evenifyou rea solo Webdesignerusingoutsideresources),helpingeveryoneonyourteamgetinvolvedwithagivenprojectand
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usabilitymustbeassessed,andthemethodsbywhichyou regoingtotestwillmakeahugedifferenceinhowtheprojectproceeds.Ifyou reoutsourcingtoaus- abilitylab,forexample,preparingforpossibledelayswithintheinitialworkflowmilestonesisahelpfulwaytoavoidprojectslippage. tipManyprojectmanagersaresuggestingthatQAbecomprisedofaseparateteamthatworksalongwiththeprimaryteamthroughouttheproject sproducionphase.ThisisthoughttoreduceerrorsduringtheproductionprocessandshavetimeoffoftheQAprocessitselfasaresult.I vedefinitelyseenthisworkinverycollaborativeenvironments,butwiththoseteamsthatmightbelesscomfortablewiththeideathatsomeoneisconstantlylookingovertheirshoulderduringproduction,theideashouldbeintroduceddiplomatically,ifatall. Secret#33:SettingMilestonesOnceyou vegotallyourresearchinorder,yourtasksdefined,andyourteamischompingatthebittogo,it stimetomakethescheduleandsetspecificby-percentagemilestones.Rememberthefollowingthreepoints: Youhavetosetmilestones!Notdoingsoattheoutsetcouldcausecatastrophicproblemsthatbecomeunmanageablelateron. (Web site counters) Padthetime.Figureoutaprobabilityforthelengthofeachphaseandaddatleastone-fifthofthattimetotheschedule. Alwaysbewillingtochangethem.Ifyouseeaslipcoming,trytoreadjusttheschedulewithouthavingtoaffectthebottomline. tipManyexpertssaythatthekeytoeffectivescopemanagementiskeepingextremelydetailedandaccuraterecordsoftime.Everyteammustdothisindependently,andtheprojectmanagerwillgatherthatinformationandinputitintotheworkflowmanagementsoftware,constantlyanalyzingwheretheprojectis,howfaritneedstogo,andwhetherthatprecious100percentdatewillbemet.Formoreinformationonproductivitysoftwareforprojectmanagers,seewww.project-management-software.org/.

Monday, July 30th, 2007

usabilitymustbeassessed,andthemethodsbywhichyou regoingtotestwillmakeahugedifferenceinhowtheprojectproceeds.Ifyou reoutsourcingtoaus- abilitylab,forexample,preparingforpossibledelayswithintheinitialworkflowmilestonesisahelpfulwaytoavoidprojectslippage. tipManyprojectmanagersaresuggestingthatQAbecomprisedofaseparateteamthatworksalongwiththeprimaryteamthroughouttheproject sproducionphase.ThisisthoughttoreduceerrorsduringtheproductionprocessandshavetimeoffoftheQAprocessitselfasaresult.I vedefinitelyseenthisworkinverycollaborativeenvironments,butwiththoseteamsthatmightbelesscomfortablewiththeideathatsomeoneisconstantlylookingovertheirshoulderduringproduction,theideashouldbeintroduceddiplomatically,ifatall. Secret#33:SettingMilestonesOnceyou vegotallyourresearchinorder,yourtasksdefined,andyourteamischompingatthebittogo,it stimetomakethescheduleandsetspecificby-percentagemilestones.Rememberthefollowingthreepoints: Youhavetosetmilestones!Notdoingsoattheoutsetcouldcausecatastrophicproblemsthatbecomeunmanageablelateron. Padthetime.Figureoutaprobabilityforthelengthofeachphaseandaddatleastone-fifthofthattimetotheschedule. Alwaysbewillingtochangethem.Ifyouseeaslipcoming,trytoreadjusttheschedulewithouthavingtoaffectthebottomline. tipManyexpertssaythatthekeytoeffectivescopemanagementiskeepingextremelydetailedandaccuraterecordsoftime.Everyteammustdothisindependently,andtheprojectmanagerwillgatherthatinformationandinputitintotheworkflowmanagementsoftware,constantlyanalyzingwheretheprojectis,howfaritneedstogo,andwhetherthatprecious100percentdatewillbemet.Formoreinformationonproductivitysoftwareforprojectmanagers,seewww.project-management-software.org/. Secret#34:GettingSignoffThroughouttheProcessSignoffinthiscasecanrefertoanynumberofstepswithintheproject,butusuallyhastodowithadministrative(budget,teamstructure),technical(useofaspecifictechnology),orcreative(approvalofdesign). Theeffectiveprojectmanagerwill,atthispoint,haveaddedveryspecificmilestonesaccordingtotheneedsoftheprojecttothemasterschedulethatincludegettingstakeholdersignoffmorethanonethroughoutaprojectprocess.
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Budgetingtheproject Definingteammembersandtasks Overseeingcompletionoftaskswithinthecontextoftheprojectworkflow Managingclientconcernsandneeds Ensuringresourcesareavailable Managingprojecttimeframesanddealingwithpotentialslip-ups Secret#31:ListingMarketingTasksAnotherareawherepotentialissuesariseinteamdynamicsisinmarketing.Definingthetasksbeforesettingprojectmilestonescanhelpshaketheseissueslooseearlyonintheprojectprocessandmaywellassisttheprojectmnagerinpreventingdelaysduetowarringfactionsoftheteam. Marketingtaskscanconsistofthefollowing: (Web servers)

Sunday, July 29th, 2007

Budgetingtheproject Definingteammembersandtasks Overseeingcompletionoftaskswithinthecontextoftheprojectworkflow Managingclientconcernsandneeds Ensuringresourcesareavailable Managingprojecttimeframesanddealingwithpotentialslip-ups Secret#31:ListingMarketingTasksAnotherareawherepotentialissuesariseinteamdynamicsisinmarketing.Definingthetasksbeforesettingprojectmilestonescanhelpshaketheseissueslooseearlyonintheprojectprocessandmaywellassisttheprojectmnagerinpreventingdelaysduetowarringfactionsoftheteam. Marketingtaskscanconsistofthefollowing: Analysisofdemographic Researchofbestmarketingoptionsforproductorservice(ad-basedmarketing,rankingonsearchengines,cross-promotionalevents, Organizationofpressevents,includingwritinganddeliveryofpressreleases,andpreparationandschedulingofanyspecialeventsforlaunch Long-termevaluationofmarketneeds,includingschedulingoffollow-upspastthesite slaunchandpostproduction,asneeded Secret#32:AddressingQualityAssuranceConcernsOnceasiteenterstheproductionphaseandeveryoneishappilyatwork,Ifaprojectmanagerfailstoidentifyqualityassuranceissuesearlyintheprojectandisunabletoschedulethemaccordingly,significantworkflowissuescanensue. SomeoftheissuesexaminedduringtheQAphaseincludethefollowing: ValidationofmarkupandCSS Testingofallprogrammingfeatures Load-bearingtests(especiallyifthesiteisexpectedtobeveryheavilytrafficked) Multibrowserandplatformtesting Accessibilitytesting Usabilitytesting EditorialreviewofallcontentYoumeasureQAdifferentlydependingupontheproject,itsscope,anditscon- tents.Forexample,ifthesiteisrequiredtobeSection508-compliant,ortimecanbelost.Similarly,testingfor
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Secret#28:ListingCreativeTasksInordertofleshouttheworkflowplan,separatingouttasksbytypewillenableassignmentstobemadeinanorganizedfashion.Clarifyingthecreativetasksforagivenprojectincludesidentifyingallthedesignandbrand-relatedtasks. Examplesofcreativetasksinclude: Content.Whatisthevoiceofthesite?Howwillcontentbearranged, written,andpresented? Design.Howwillthesitelookandfeel?Whichcompanycolors,andotheridentifiersneedtobecollectedandproduced? Multimedia.Willthesiterequiremultimedia?Ifso,whichtechnologieswillbeused? Projectmanagerscanworkwiththeirdesignteammember(s)tocomeupwithacomprehensivelistofcreativetasksappropriatetoyourproject sneeds. Secret#29:ClarifyingTechnicalTasksAlongwithcreativetasks,technicaltasksmustbedefinedandslottedintothescopeoftheproject. (Make a web site)

Sunday, July 29th, 2007

Secret#28:ListingCreativeTasksInordertofleshouttheworkflowplan,separatingouttasksbytypewillenableassignmentstobemadeinanorganizedfashion.Clarifyingthecreativetasksforagivenprojectincludesidentifyingallthedesignandbrand-relatedtasks. Examplesofcreativetasksinclude: Content.Whatisthevoiceofthesite?Howwillcontentbearranged, written,andpresented? Design.Howwillthesitelookandfeel?Whichcompanycolors,andotheridentifiersneedtobecollectedandproduced? Multimedia.Willthesiterequiremultimedia?Ifso,whichtechnologieswillbeused? Projectmanagerscanworkwiththeirdesignteammember(s)tocomeupwithacomprehensivelistofcreativetasksappropriatetoyourproject sneeds. Secret#29:ClarifyingTechnicalTasksAlongwithcreativetasks,technicaltasksmustbedefinedandslottedintothescopeoftheproject. Technicaltasksincludethefollowing: Identificationofanyclient-sidemarkupandscriptingneeds(HTML, XHTML,CSS,andJavaScript) Determinationofwhetherapplicationlanguageswillberequired,whichlanguageandplatform Discoveryofwhetherdatabasefunctionalityisrequiredforthisproject, andifso,whatkindofdatabaseisoptimal Serveradministration(willtheserverbepurchased,co-located,noteSometimesclient-sidemarkupismanagedbythedesigndepartmentorbyanotherteammemberentirely.Payingspecialattentiontointra-teampoliticsisespeciallyimportanthere,becausethisiswhereclashesbetweendesignersandtechnologistsmostcommonlyoccur. Secret#30:DefiningAdministrativeTasksTherearenumerousadministrativetasks,mostlyoverseenbytheprojectmanager, althoughheorsheshouldfeelfreetodelegatewheresensible. Administrativetasksincludethefollowing: Researchinganddefiningtheprojectinclearterms
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Web site development - iewandlanguageuse.However, profilingofthisnaturecanalsopigeonholepeopleandlimitthemtotheirprimaryskillswithoutacknowledgingthattheymighthavemultipletalent Secret#27:CreatingaProjectWorkflowOkay,yourteamisinplace,youknowwhothestakeholdersare,andyouunder- standthegeneralgoalsofyourprojectandtheconstraintsofyourbudget.Eventhoughprojectmanagementisasoldasthehills,thatdoesn tmeananyonehascomeupwiththeperfectworkflowrecipe.Alotofinformationhastobegath- eredfirst,includingdefiningspecifictasks.However,forthissecrettheemphasisisonunderstandingtheoverarchingeventcycle. Whiletherearemanymodelsforprojectworkflow,thegeneralflowmaybehelpfulforyoutogetanoverviewofhowallofthesecretsinthischaptercanaidyouinachievingyourgoals. Table2-2showsageneralprojectlifecycleandwhichtasksareassociatedwitheachaspectoftheproject. Table2-2:ProjectWorkflowExampleWorkflowPhaseAssociatedTasksPre-productionCompanyandclientagreetoproject,projectmanagerisappointed,managementteamisappointed,stakeholdersareidentified,budgetandmarketneedsareunderstoodTaskIdentificationTasksareexhaustivelyexaminedbytheprojectteam,andteammembersareassociatedwiththetasksProductionContentisgathered.Theprojectmanageroverseesteammembersinalltheaspectsoftheproject:Webgraphicdesign, HTML,andothercoding,Webprogramming,contentmanagement,andeditoria.

Saturday, July 28th, 2007

iewandlanguageuse.However, profilingofthisnaturecanalsopigeonholepeopleandlimitthemtotheirprimaryskillswithoutacknowledgingthattheymighthavemultipletalent Secret#27:CreatingaProjectWorkflowOkay,yourteamisinplace,youknowwhothestakeholdersare,andyouunder- standthegeneralgoalsofyourprojectandtheconstraintsofyourbudget.Eventhoughprojectmanagementisasoldasthehills,thatdoesn tmeananyonehascomeupwiththeperfectworkflowrecipe.Alotofinformationhastobegath- eredfirst,includingdefiningspecifictasks.However,forthissecrettheemphasisisonunderstandingtheoverarchingeventcycle. Whiletherearemanymodelsforprojectworkflow,thegeneralflowmaybehelpfulforyoutogetanoverviewofhowallofthesecretsinthischaptercanaidyouinachievingyourgoals. Table2-2showsageneralprojectlifecycleandwhichtasksareassociatedwitheachaspectoftheproject. Table2-2:ProjectWorkflowExampleWorkflowPhaseAssociatedTasksPre-productionCompanyandclientagreetoproject,projectmanagerisappointed,managementteamisappointed,stakeholdersareidentified,budgetandmarketneedsareunderstoodTaskIdentificationTasksareexhaustivelyexaminedbytheprojectteam,andteammembersareassociatedwiththetasksProductionContentisgathered.Theprojectmanageroverseesteammembersinalltheaspectsoftheproject:Webgraphicdesign, HTML,andothercoding,Webprogramming,contentmanagement,andeditoria. QualityAssuranceThisimportantphaseplacestheprojectunderscrutiny.usability,accessibility,multibrowserandplatformtests,andotherassurancesofqualityarechallengedand,repairedLaunchDuringlaunch,theprojectgoesliveandmarketingandrelatedmaintenancetasksensuePost-productionAnyupgrades,maintenance,andmarketingtasksareperformed. Manyprojectmanagersrecommendapostmortemofsortsatthisphaseoftheproject,invitingallprojectmemberstogettogetherandreviewtheproject:whatworked,whatfailed,
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Gettingthisinformationorganizedearlyoninthegameisessentialtoaproject ssuccess. Forbothgroupandindividualprojects,usethechecklistsampleshowninTa- ble2-1asaguidelineforauditingandorganizingyourroleandresponsibilitiesforaproject. (Cheapest web hosting) Table2-1:SampleChartforWebTeamRolesandResponsibilitiesIndividualSkillsProjectRoleJackieHTML,CSS,scripting, documentmanagement, informationarchitecture,someprojectmanagementMarkupandCSScoordinatorLeeVisualdesign,WebgraphicproductionVisualrenderingofsitedesign, graphicdesignandproductionforsiteJerryApplicationdeveloperProvidesolutionsforserver-securitySetup,run,andmaintainWebserversandothertechnicalcomponentsNickyInformationarchitectDesignsiteinfrastructureandlong-termgrowthmanagementplanSalUsabilityandAccessibilityspecialistEnsuresiteisusableandaccessibleTerryMarketing,brandspecialistOverseethewaythesiteisintegratedintothecompany slarger-scalemarketingschemeTonyAdministrative,organizational, workflowmanagementAdministratorAftertheteamplayersareidentified,abetterideaofwhoisresponsibleforwhatemerges.Duringyourevaluationexercise,youmightwishtoincludeanysecondaryinterestsofindividuals.Forexample,theITguymightbeafantasticartistandcapableofofferingsomeideastothebenefitoftheteam.Ideally,althoughsomeexpertsfeelthatindividualsshouldonlyberesponsiblefortheirparticulardepthfield.

Saturday, July 28th, 2007

Gettingthisinformationorganizedearlyoninthegameisessentialtoaproject ssuccess. Forbothgroupandindividualprojects,usethechecklistsampleshowninTa- ble2-1asaguidelineforauditingandorganizingyourroleandresponsibilitiesforaproject. Table2-1:SampleChartforWebTeamRolesandResponsibilitiesIndividualSkillsProjectRoleJackieHTML,CSS,scripting, documentmanagement, informationarchitecture,someprojectmanagementMarkupandCSScoordinatorLeeVisualdesign,WebgraphicproductionVisualrenderingofsitedesign, graphicdesignandproductionforsiteJerryApplicationdeveloperProvidesolutionsforserver-securitySetup,run,andmaintainWebserversandothertechnicalcomponentsNickyInformationarchitectDesignsiteinfrastructureandlong-termgrowthmanagementplanSalUsabilityandAccessibilityspecialistEnsuresiteisusableandaccessibleTerryMarketing,brandspecialistOverseethewaythesiteisintegratedintothecompany slarger-scalemarketingschemeTonyAdministrative,organizational, workflowmanagementAdministratorAftertheteamplayersareidentified,abetterideaofwhoisresponsibleforwhatemerges.Duringyourevaluationexercise,youmightwishtoincludeanysecondaryinterestsofindividuals.Forexample,theITguymightbeafantasticartistandcapableofofferingsomeideastothebenefitoftheteam.Ideally,althoughsomeexpertsfeelthatindividualsshouldonlyberesponsiblefortheirparticulardepthfield. noteAtthispoint,manyexpertsrecommendprofilingpersonalitieswithintheteamandassociatingindividualswithsuchprofilesas: Ego-oriented Results-oriented Relationship-oriented Detail-oriented
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arise.Thispersonwouldbesomeoneotherthantheprojectmanagerwhocanmoderatedisputesbetweentheprojectmanagerandstakeholders. Ifsignificantproblemsexistwithinyourorganization,somekindofexternalmoderationviaathirdpartymightbenecessaryifdisputescannotbesettled. Secret#25:DeterminingMarketNeedsOnceyou vegotanideaoftheproject,thebasicneedsoftheclient,siteintent, andaudience,it stimetodeterminewhetherthemarketwillbearoutasiteofthenatureyou retryingtodevelop.ThisisspecifictopublicWebsites,Thegoalsofdeterminingmarketneedsincludethefollowing: Understandingthemarketsizefortheproductorservice,whichyou llberepresenting Preparingtomanageanyeconomicorotherchallengingfactorswithinthemarketinquestion Knowingthemarketplayersandexaminingtheirmethodsforsuccessorstumblingblocks Identifyingpotentialcompetitorsforlong-rangetracking (Free web hosts)

Friday, July 27th, 2007

arise.Thispersonwouldbesomeoneotherthantheprojectmanagerwhocanmoderatedisputesbetweentheprojectmanagerandstakeholders. Ifsignificantproblemsexistwithinyourorganization,somekindofexternalmoderationviaathirdpartymightbenecessaryifdisputescannotbesettled. Secret#25:DeterminingMarketNeedsOnceyou vegotanideaoftheproject,thebasicneedsoftheclient,siteintent, andaudience,it stimetodeterminewhetherthemarketwillbearoutasiteofthenatureyou retryingtodevelop.ThisisspecifictopublicWebsites,Thegoalsofdeterminingmarketneedsincludethefollowing: Understandingthemarketsizefortheproductorservice,whichyou llberepresenting Preparingtomanageanyeconomicorotherchallengingfactorswithinthemarketinquestion Knowingthemarketplayersandexaminingtheirmethodsforsuccessorstumblingblocks Identifyingpotentialcompetitorsforlong-rangetracking Identifyingpotentialcollaboratorsforlong-term,mutuallybeneficialrelationshipsAtthisstageofthegame,it sveryhelpfulfortheprojectmanagertositdownanddoseriousresearchtoanswerthefollowingquestions: Whoaretheexistingmarketplayers? Howaretheyusingtheirsiteseffectively(ornot)? Whoistheirtargeteddemographicandisitdifferentfromtheonedefinedbythisproject? Isthereanycurrentmeasureofcustomersatisfaction? Ofcourse,therealworkcomesinonceyou vegotthisinformation.Bystudyingmarketplayers,economics,demographics,andcurrentsatisfactionlevels, Secret#26:IdentifyingRolesandResponsibilitiesThenextstepistoidentifyyourteam.Haveadecentideaofwhoyouhaveandwhattheyarecapableofdoing.Evenifyouareworkingsolo,identifyingyourroleandwhataspectsoftheprojectyouarefullyconfidentthatyoucanberesponsiblefor, helpsyoudetermineaspectsoftheprojectsforwhichyou llrequireoutsourcing.
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Database web hosting - Specificgoalsmustbedefinedpriortoanyproject.Theyincludethefollowing: Clientgoals.Thesegoalsarethosethattheclienthopestoachieve. Audienceneeds.Perhapsthemostoverlookedissuewithinanoverlookedissue,theaudiencemustbetakenintoconsiderationatallstepsoftheproject. Siteintent.Thisisthereasonthesiteisbeingdevelopedinthefirstplace.Interestingly,manypeopledon treallyrealizewhythey recreatingWebsites,andmanyfailurescomeaboutfromhavinganunclearideaofwhatthesiteisintendedfor. Whilemanyplanningsoftwarepackagescanhelpyouidentifysomeofthesecrit- icalissues,nothingbeatsapenandpaper.Sitdownandmakelists,asdetailedaspossible,ofeachofthesegoalareas. Secret#24:DeterminingtheStakeholdersInthecorporateworld,thetermstakeholderhastakenonsomeinterestingcon- notations.Originallyatermusedtodescribetheindividualwhowouldholdtheprizeduringbetting,thewordnowtendstorefertoanyonewithinanorganizationwhoholdspower.IntermsofaWebproject,astakeholderwouldbeanyonewhomakesfinaldecisions.

Friday, July 27th, 2007

Specificgoalsmustbedefinedpriortoanyproject.Theyincludethefollowing: Clientgoals.Thesegoalsarethosethattheclienthopestoachieve. Audienceneeds.Perhapsthemostoverlookedissuewithinanoverlookedissue,theaudiencemustbetakenintoconsiderationatallstepsoftheproject. Siteintent.Thisisthereasonthesiteisbeingdevelopedinthefirstplace.Interestingly,manypeopledon treallyrealizewhythey recreatingWebsites,andmanyfailurescomeaboutfromhavinganunclearideaofwhatthesiteisintendedfor. Whilemanyplanningsoftwarepackagescanhelpyouidentifysomeofthesecrit- icalissues,nothingbeatsapenandpaper.Sitdownandmakelists,asdetailedaspossible,ofeachofthesegoalareas. Secret#24:DeterminingtheStakeholdersInthecorporateworld,thetermstakeholderhastakenonsomeinterestingcon- notations.Originallyatermusedtodescribetheindividualwhowouldholdtheprizeduringbetting,thewordnowtendstorefertoanyonewithinanorganizationwhoholdspower.IntermsofaWebproject,astakeholderwouldbeanyonewhomakesfinaldecisions. Oneofthegreatestchallengesintoday sWebdesignistosortoutwhoreallyhaspowerinanygivensituation.AmajorsecrettosuccessfulWebprojectmanagementmeansfiguringoutexactlywhoisholdingthepowerwithintheorganizationintermsoffinaldecisonmaking.Typically,thisisajobtheprojectmanagershouldundertake,althoughanyoneprovidingadministrativeassistancecanhelpworkitout. Inanalyzingthecircumstances,youmightverywellfindthattherearenumerousstakeholders. Somegeneralguidelinesforclarifyingstakeholdersfollow: Alwaysdeterminewhohasthelastword.Thispersonshouldgoontopofyourhierarchyandshouldalwaysbethefinalgo-topersonifproblemsarise. Determinesecondarystakeholders.Thesearetheindividualswhowillmakedecisionsforspecificportionsofaproject,suchastheMarketingManager,ITManager,orArtDirector.It shelpfulifyoucanmakenotesaboutthetypeofrelationshiptheyhavewiththeprimarystakeholder goodrelationshipsbetweenasecondaryandprimarystakeholdercaninfactbeusedtotheprojectmanager sadvantageshoulddisputesariseduringthproject. Trytogetagreementaheadofaprojectthattheprimarystakeholder(willhavethefinalwordinanydispute. Considerdrawingupahierarchysothechainofcommandisclearlyunderstood. tipWhileidentifyingthekeydecisionmakersisaveryimportantsteptowardsuccess,howyouinteractwiththemisjustasimportant.Clarifyingrolesmakesthisprocesssomewhateasier,butcertainlyinmanycasesrelationshipsarechallenged.
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